The lead
What (almost) everyone in marketing gets wrong about AI
You don’t have to scroll very far on LinkedIn to get a post on how AI is changing marketing – but I’m worried nearly all of them are missing the point.
Read the note
Video Notes
Thinking in systems means being able to understand how each part of your business connects to all other parts
It's why adding more tools, or fixing things locally, often doesn't end up solving the problem in the way you expected. The hard part is making the underlying system legible, so you can understand flow-on effects and second order consequences."
The pattern beneath
The problem is rarely a missing tool. It's that the system on paper and the system in practice have drifted apart.
The first step is to understand the system. From there, it becomes clear what could be automated, what needs to be added and what can be taken away.
