MARKETING & REVENUE

Marketing & Revenue Review

Find what’s working, what’s being missed, and what to improve next.

For B2B businesses that want a clearer view of where marketing is creating value and where there may be better opportunities.

We look across your marketing activity, customer journey, pipeline and measurement to understand what is contributing to worthwhile opportunities and revenue, what may be getting lost, and what deserves attention next.

Talk through your marketing

EXPERIENCE BEHIND SECOND ORDER

20+ years in B2B
Founded, grew & sold a B2B media company
AFR Fast 100
Technical & industrial markets

What you’ll get from the review

A clear picture of how marketing currently creates leads, opportunities and revenue.

3–5 priorities to improve results, save effort or get more from what you already have.

What to keep, stop, fix or add.

Any important gaps in pipeline, follow-up, measurement or marketing activity that need attention.

A 90-day action plan, in priority order.

Clear next steps for anything that needs design or implementation.

START A CONVERSATION

Tell us what you’re looking at and we’ll give you an initial view on whether the review, a specific project, or something simpler is the sensible next step.

What we look at

Depending on your business, the review covers things like:

Target markets, positioning & message

Demand generation & lead sources

Customer journey & nurture

CRM, pipeline & sales handover

Attribution & reporting

Channel and agency performance


The aim isn’t to produce a longer marketing to-do list. It’s to identify the few changes most likely to improve the commercial result.

THE SECOND ORDER DIFFERENCE

What is genuinely different about our approach?

A wider view of marketing

We don’t assess channels in isolation. We follow the path from positioning and demand through to pipeline, sales and revenue.

Independent recommendations

We’re not tied to a particular agency model, marketing channel or software platform. The recommendation might be to add something, change something, or remove something. The only factor that influences our advice is what's best for your business.

Practical next steps

The Review is designed to lead to decisions, not just observations. If something needs building or implementing, we can do that too.

Review scope and pricing

Reviews start from $3,000. Most businesses should expect around $5,000 depending on the scope and size of what we are reviewing.

START A CONVERSATION

Have something you’re looking at?

Tell us what’s happening and we’ll give you an initial view on the sensible next step. There is no charge or obligation for the initial conversation.

Talk through your marketing →

Or just want to have a look yourself at this stage?

We’ve put part of our review methodology into a practical 20-page workbook covering recent wins, missed opportunities, marketing–sales handoffs and attribution. You can download it now to conduct your own review.