Privacy Policy
Last updated: 3 August 2026
Second Order respects your privacy and aims to handle personal information carefully and transparently.
This Privacy Policy explains what information we collect, how we use it, and how you can contact us about it.
Who we are
Second Order provides B2B marketing, sales, systems and growth consulting services.
For privacy enquiries, contact:
- Chris Bland
- Second Order
- Email: info@secondorder.com.au
- Website: https://www.secondorder.com.au
What personal information we collect
We may collect personal information when you:
- submit a form on our website;
- download a resource, such as the B2B Growth Systems Map;
- complete a LinkedIn Lead Gen Form;
- contact us by email, phone, LinkedIn or another channel;
- book a call or enquire about our services.
This information may include:
- your name;
- email address;
- phone number;
- job title;
- company name;
- company size or revenue range, if you provide it;
- information you include in a message or diagnostic form;
- marketing source information, such as UTM parameters, campaign source, page visited or referral source.
We may also collect basic website analytics information, such as pages viewed, form submissions and campaign activity.
How we use personal information
We use personal information to:
- provide requested resources, such as guides, maps or downloads;
- respond to enquiries;
- assess whether our services may be relevant to your business;
- send practical follow-up material about B2B marketing, sales, CRM, data, AI readiness and systems;
- manage contacts and opportunities in our CRM;
- improve our website, campaigns and services;
- keep records of communications and form submissions.
You can unsubscribe from marketing emails at any time.
LinkedIn Lead Gen Forms
If you submit a LinkedIn Lead Gen Form, LinkedIn may provide us with the information you agree to share through that form.
We use that information to provide the requested resource and, where relevant, follow up with related material or a direct response.
LinkedIn’s own privacy terms also apply to your use of LinkedIn.
Cookies, analytics and tracking
Our website may use cookies, analytics tools, advertising pixels and similar technologies to understand website activity and campaign performance.
This may include tools such as Google Analytics, Google Tag Manager, LinkedIn Insight Tag, Meta Pixel or similar services.
These tools help us understand which pages are visited, which campaigns are working, and how people interact with our website.
Who we share information with
We do not sell personal information.
We may share information with service providers who help us operate our business, including:
- CRM providers;
- email and marketing automation tools;
- website and analytics platforms;
- advertising platforms;
- automation tools;
- IT and hosting providers;
- professional advisers where required.
These providers may store or process information on our behalf.
Overseas services
Some of the tools we use may store or process information outside Australia.
Where this occurs, we take reasonable steps to use reputable service providers and only share information needed for the relevant business purpose.
How we keep information secure
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure.
No internet-based system is completely secure, but we aim to use appropriate systems, permissions and processes to protect the information we hold.
Accessing or correcting your information
You can contact us to ask what personal information we hold about you, or to ask us to correct it.
We may need to verify your identity before responding.
Unsubscribing
You can unsubscribe from marketing emails using the unsubscribe link in the email, or by contacting us directly.
Contact
For privacy questions, corrections or unsubscribe requests, contact:
- Chris Bland
- Second Order
- Email: info@secondorder.com.au
- Website: https://www.secondorder.com.au