AI can't automate what it can't see: tips for B2B companies

The traditional marketing funnel starts broad and gets narrow. But this becomes awkward in long-cycle B2B, where there is a big difference between a prospect who is not a fit and one who is simply not ready now.

When we look at automating a workflow, a common misconception is that AI should be used as much as possible. But in reality, it’s important to start with the workflow itself and break down what each stage actually needs.

When you go beyond that hype, there are some useful and practical ways to use AI and automation, as long as you approach it the right way.