How fat is your funnel?
Find where you could get more business from the customers, leads and relationships you already have.
You can have a good product, capable salespeople and regular enquiries, and still be missing business from people who already know you.
Some weren't ready when you first spoke. Some bought one product and never heard about the rest of your range. Others sent an enquiry or received a quotation, then disappeared from view.
The Fat Funnel Review looks at how you develop those relationships and what you could do more systematically.
For Australian B2B owners, general managers and sales and marketing leaders with customer relationships worth developing.
Do you recognise any of these?
- You meet useful people at trade shows, follow up the keen ones, then lose touch with the rest.
- A quotation goes quiet, but nobody knows whether the project was lost, deferred or simply needs a different conversation.
- A good customer keeps buying the same product, while knowing very little about the rest of what you offer.
- You know one person in a large account, but have limited contact with other divisions or decision-makers.
- Salespeople know useful things about customers, but that knowledge doesn't consistently reach marketing or the rest of the team.
A Fat Funnel keeps relevant prospects in view, retains what you learn about them and gives you useful ways to stay in touch between buying decisions. It also helps you develop existing customers beyond the first product or contact.
review outcomes
What you get from the Review
A real conversation
Spend 30 minutes with Chris looking at how you develop existing accounts, look after prospects who aren't ready yet, and follow up enquiries and quotations.
There is no need to prepare anything, but we are happy to send you a copy of some dot point questions in advance to get you thinking if you would like.
Recommendations
- Where your approach is already working and where useful relationships may be neglected.
- Two or three priorities, with an explanation of why they deserve attention.
- Practical first steps and what the improvements would involve across your marketing, follow-up or systems.
Results
A written report with the areas we've identified so your team can consider and prioritise from there.
There's no obligation to do anything further, but we can also help you implement the recommendations.