B2B Marketing Consultant for sales-led, technical and industrial companies
Get a clearer view of what is generating opportunities, where marketing effort is being wasted, and what to improve next.
Second Order helps B2B companies connect marketing, sales follow-up, CRM and commercial results. We provide independent strategy, fractional marketing leadership and practical help implementing the changes.
Second Order is led by Chris Bland, who has spent more than 20 years building and running B2B media and marketing businesses across water, energy, construction and mining.
EXPERIENCE BEHIND SECOND ORDER
Who we can help
- Australian B2B companies in sectors like water, energy, construction, infrastructure and resources.
- Sales-led companies driven by real-world interactions that want more effective marketing or a more predictable pipeline.
- Companies selling equipment, professional services or software that depend on personal interactions, quality products and deep knowledge.
- Companies where marketing, CRM, pipeline and sales follow-up need to work together more effectively.
SECOND ORDER B2B MARKETING
Three ways we can help
Marketing & Revenue Review
Not sure what is working or what should change?
We find what is contributing, where opportunities are being missed, and where effort or spend may be going to waste.
You leave with clear priorities for what to do next.
Design & build a better marketing system
If the underlying system needs work, we can design and build it: from brand, positioning and message through lead generation, nurture, CRM and pipeline, attribution and sales handover.
We work with your existing software where it makes sense, or recommend and implement something new where there is a genuine gap. We don't receive software commissions or have an incentive to push a particular platform.
B2B Marketing Agency
If you need ongoing help, we combine senior marketing direction with practical execution.
That can include strategy, content, campaigns, paid and organic search and social.
It suits businesses looking for a B2B agency, fractional marketing leadership, or ongoing support around an internal marketer.
Need ongoing marketing leadership?
START A CONVERSATION
Want to talk through your B2B marketing?
Tell us what’s happening and we’ll give you an initial view on the sensible next step. There is no charge or obligation for the initial conversation.
Not ready to talk yet?
Use the workbook to review your own marketing from the customer and revenue end, rather than starting with clicks, leads and channel reports.